Talking about marketing is one of the most important and time-consuming activities of business owners because we all want the right image for our business...
The most under-utilised Marketing Tool
There is a great marketing tool that is rarely used in horticulture when it can be applied to fantastic effect - it just takes some...
Three Ways to Unlock Innovation
One way not to go about unlocking innovation is to hold a brainstorm! Or at least to turn up with butchers paper, pens and little...
Growing Australian Horticulture
Our horticulture industries are under increasing pressure - cost-price squeeze, imports, Mother Nature's impacts, increasing complexity and regulation, urban encroachment and business succession to name...
What is Marketing?
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print...
Marketing 4C’s – Moving from a Monologue to a Dialogue
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy...
7 Tips for Social Media Success
With devices such as the iPhone and iPad taking homes, offices and almost all places by storm, browsing the web and connecting to sites like...