In the second part of our Lessons Learnt series, I'm sharing three essential tips on Sales and Networking, gained from my 37 years of experience...
Marketing Madness
Why is it that businesses gear up for events such as Christmas, Mother’s Day and Father’s Day, Stocktake Sales and then accept that there are...
How effective is your Marketing?
Talking about marketing is one of the most important and time-consuming activities of business owners because we all want the right image for our business...
How to make profit in a changing market
Making profit is an obligation for all enterprises whether big, small, government, not for profit or private. This obligation is not possible to achieve with...
The most under-utilised Marketing Tool
There is a great marketing tool that is rarely used in horticulture when it can be applied to fantastic effect - it just takes some...
What is Marketing?
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print...
Marketing 4C’s – Moving from a Monologue to a Dialogue
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy...
The Process of Hiring a Virtual Assistant (VA)
The process of searching for a VA for your business is fairly easy (it worked well for me!) and is similar to recruiting an assistant...