There is a great marketing tool that is rarely used in horticulture when it can be applied to fantastic effect - it just takes some...
Simple Productivity Tools
Improving our personal productivity is a key component of being effective at business. During our productivity webinar, I talked about a really simple tool –...
Three Ways to Unlock Innovation
One way not to go about unlocking innovation is to hold a brainstorm! Or at least to turn up with butchers paper, pens and little...
Growing Australian Horticulture
Our horticulture industries are under increasing pressure - cost-price squeeze, imports, Mother Nature's impacts, increasing complexity and regulation, urban encroachment and business succession to name...
Leading with a Challenge
“People are tired of simple things. They want to be challenged.” – Umberto Eco I recently finished reading an interesting book called The Challenger Sale,...
What is Marketing?
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print...
Marketing 4C’s – Moving from a Monologue to a Dialogue
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy...
Taking Control of Your Time
In our recent webinar, I highlighted some of the key tools and concepts that I use to manage my time. You can watch a short...
What’s Hot in the World of Family Business
Article by Harry Kras – Family Business Resource Centre Information about what’s going on in the world of family business keeps growing. Two Australian surveys...
7 Tips for Social Media Success
With devices such as the iPhone and iPad taking homes, offices and almost all places by storm, browsing the web and connecting to sites like...