There is a great marketing tool that is rarely used in horticulture when it can be applied to fantastic effect - it just takes some...
What is Marketing?
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print...
Marketing 4C’s – Moving from a Monologue to a Dialogue
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy...
7 Tips for Social Media Success
With devices such as the iPhone and iPad taking homes, offices and almost all places by storm, browsing the web and connecting to sites like...