Throughout my 37-year career as an Advisor to businesses, government, and industry, I have discovered that there are three fundamental concepts that are crucial to successful marketing and promotion.
The videos will be concise and to the point, centering on three or four crucial points related to a specific subject.
In this session, we’ll be exploring Marketing and Promotion, and I aim to present three significant revelations that could alter your viewpoint.
1. People Buy from People: It is easy to forget that despite the digital age, we still crave human connections. For this reason, the client-facing aspects of your business should be personable and able to connect with your target market. It is essential to maintain regular contact with your audience through your marketing, services, sales, support, and delivery functions.
2. Old can be New: In a digital world where cut-through is challenging, adopting a retro approach may yield significant results. Consider using old-school methods such as handwritten cards, print media, bus advertising, personalized marketing, direct mail, magazines, and personal calls.
3. The 5Ps of Marketing: Marketing comprises five essential components: patrons, product, price, place, and promotion. Without a clear marketing strategy based on the first four Ps, promotion alone will not be effective. Therefore, it is crucial to develop a robust marketing strategy that covers all the 5 Ps to achieve optimal results.
If you feel the need to delve further into any specific revelation, don’t hesitate to contact me. I’m always delighted to assist.
Also, as a special bonus, you are welcome to check out the free resources on our website, https://horticulture-next-generation.com.au/. We offer a plethora of materials like blogs, videos, templates, courses, and more for you to explore.
And, if you ever require any personalized support, I’m available to provide one-on-one assistance.
Thank you for tuning in, and I wish you a fantastic day!
Russell Cummings
16 February 2023
